Zone to Win

Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world ...

Zone to Win

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems

More Books:

Zone to Win
Language: en
Pages: 174
Authors: Geoffrey A. Moore
Categories: Business & Economics
Type: BOOK - Published: 2015-11-03 - Publisher: Diversion Books

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the
Good for You, Great for Me
Language: en
Pages: 256
Authors: Lawrence Susskind
Categories: Business & Economics
Type: BOOK - Published: 2014-06-03 - Publisher: Hachette UK

You've read the classic on win-win negotiating, Getting to Yes but so have they, the folks you are now negotiating with. How can you get a leg up and win? "Win-win" negotiation is an appealing idea on an intellectual level: Find the best way to convince the other side to
Political Indaba Resource
Language: en
Pages: 215
Authors: Colin Bature
Categories: Political Science
Type: BOOK - Published: 2005 - Publisher: Trafford Publishing

Political Indaba Resource is a book of views, examples, models, questions, stories, analogies and more, to provoke thought and provide material for any political indaba. It is presented as a text of political reference with particular emphasis on the continent of Africa, including the Middle East's influence on her northern
Enterprise Risk Management
Language: en
Pages:
Authors: James Lam
Categories: Political Science
Type: BOOK - Published: 2014 - Publisher: John Wiley & Sons

A fully revised second edition focused on the best practices of enterprise risk management Since the first edition of Enterprise Risk Management: From Incentives to Controls was published a decade ago, much has changed in the worlds of business and finance. That's why James Lam has returned with a new
Regulatory Capitalism
Language: en
Pages: 260
Authors: John Braithwaite
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Edward Elgar Publishing

In this sprawling and ambitious book John Braithwaite successfully manages to link the contemporary dynamics of macro political economy to the dynamics of citizen engagement and organisational activism at the micro intestacies of governance practices. This is no mean feat and the logic works. . . Stephen Bell, The Australian