A handsome, informative overview of Harley Davidson's 100 plus years of style and innovation.

Every gearhead bike enthusiast will love this title for its rich history of the legacy brand known as Harley-Davidson. This title profiles some of the company's most iconic models, from the debut 1911 Model 7D to today's sleek and modern VRSCA V-Rod. Readers can immerse themselves in details such as

One-hundred years of Harley-Davidson is often reduced to a tale of a machines. Equally fascinating, and often overlooked, are the men and women behind the machines. The Harley and Davidson founder, the engineers, the racers, the designers, the dealers, the flesh-and-blood heroes made the company and the bikes the success

Books about WALNECK'S CLASSIC CYCLE TRADER, SEPTEMBER 2001

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and