The Experience Economy

These kinds of experience-supporting insights are enabled by first sensorializing the goods. ... One way ShurTech does this is by colorizing the goods, offering Duck Tape in twenty colors and challenging customers to “ShowYour True ...

The Experience Economy

Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999.

More Books:

Entrepreneurship and the Experience Economy
Language: en
Pages: 318
Authors: Daniel Hjorth
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Copenhagen Business School Press DK

Brings together a range of empirical studies, which disclose and substantiate the so-called experience economy with a particular focus on its entrepreneurial aspects. This book elaborates and clarifies the entrepreneurial nature of the experience economy.
The Experience Economy
Language: en
Pages: 359
Authors: B. Joseph Pine, James H. Gilmore
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Harvard Business Press

Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999.
The Experience Economy, Updated Edition
Language: en
Pages: 256
Authors: B. Joseph Pine II, James H. Gilmore
Categories: Business & Economics
Type: BOOK - Published: 2011-07-05 - Publisher: Harvard Business Press

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a
Handbook on the Experience Economy
Language: en
Pages: 496
Authors: Jon Sundbo, Flemming SËrensen
Categories: Business & Economics
Type: BOOK - Published: 2013-09-30 - Publisher: Edward Elgar Publishing

This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp
Current Issues and Development in Hospitality and Tourism Satisfaction
Language: en
Pages: 205
Authors: John Alan Williams, Muzaffer Uysal
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Psychology Press

Stay ahead of your customers as their service expectations change! In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term results. This vital tool shows you new and effective approaches for understanding customer satisfaction and providing