Celluloid Deities

worshipper to the deity is invariably characterized in gendered terms as that of female (devotee) to male (deity). Banner artists responded to this charge of reining in their subject's sexue ality by emphasizing the weight the leader ...

Celluloid Deities

Towering billboards featuring photorealistic portraits of popular cinema stars and political leaders dominated the cityscape of Chennai, in the south Indian state of Tamil Nadu, throughout the second half of the twentieth century. Studying the manufacture and reception of these billboards_known locally as banners and cutouts_within the context of the entwined histories of the cinema industry and political parties in Tamil Nadu, Preminda Jacob reveals the broader significance of these fragments of visual culture beyond their immediate function as pretty pieces of advertising. Jacob analyzes the juxtaposition of cinematic and political imagery in the extra-cinematic terrain of Chennai's city streets and how this placement was pivotal to the elevation of regional celebrities to cult status. When interpreting these images and discussing their political and cultural resonance within the Tamil Nadu community, Jacob draws upon multiple perspectives to give appropriate context to this fascinating form of visual media.

More Books:

Celluloid Deities
Language: en
Pages: 318
Authors: Preminda Jacob
Categories: Art
Type: BOOK - Published: 2008-10-23 - Publisher: Lexington Books

Towering billboards featuring photorealistic portraits of popular cinema stars and political leaders dominated the cityscape of Chennai, in the south Indian state of Tamil Nadu, throughout the second half of the twentieth century. Studying the manufacture and reception of these billboards_known locally as banners and cutouts_within the context of the
Celluloid Deities, 1/e
Language: en
Pages: 305
Authors: Preminda Jacob, Preminda
Categories: Art and society
Type: BOOK - Published: 2010 - Publisher:

Books about Celluloid Deities, 1/e
Pop Empires
Language: en
Pages: 360
Authors: S. Heijin Lee, Monika Mehta, Robert Ji-Song Ku
Categories: Social Science
Type: BOOK - Published: 2019-07-31 - Publisher: University of Hawaii Press

At the start of the twenty-first century challenges to the global hegemony of U.S. culture are more apparent than ever. Two of the contenders vying for the hearts, minds, bandwidths, and pocketbooks of the world’s consumers of culture (principally, popular culture) are India and South Korea. “Bollywood” and “Hallyu” are
Public Hinduisms
Language: en
Pages: 536
Authors: John Zavos, Pralay Kanungo, Deepa S. Reddy, Maya Warrier, Raymond Williams
Categories: Religion
Type: BOOK - Published: 2012-06-30 - Publisher: SAGE Publications India

Public Hinduisms critically analyses the way in which Hinduism is produced and represented as an established feature of modern public landscapes. It examines the mediation, representation and construction of multiple forms of Hinduism in a variety of social and political contexts, and in the process establishes it as a dynamic
Intimate Visualities and the Politics of Fandom in India
Language: en
Pages: 257
Authors: Roos Gerritsen
Categories: Performing Arts
Type: BOOK - Published: 2019-10-18 - Publisher: Amsterdam University Press

In *Intimate Visualities and the Politics of Fandom in India*, Gerritsen explores the circulation of images of a movie star named Rajinikanth. Cities and towns in the south Indian state Tamil Nadu are consistently ornamented with huge billboards, murals and myriad posters featuring political leaders as well as movie stars.