Action Theory and Communication Research

Since then the action theoretical approach has proved its value as a framework for communication research in the US (e.g., Anderson & Meyer, 1988) as well as in European communication research, most especially in the study of media ...

Action Theory and Communication Research

The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms. The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The appeal of the approach stems also from its flexibility, wide range of applications and sensitivity to cultural and social meanings. The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflections on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society.

More Books:

Action Theory and Communication Research
Language: en
Pages: 385
Authors: Karsten Renckstorf, Denis McQuail, Judith E. Rosenbaum, Gabi Schaap
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004-01-01 - Publisher: Walter de Gruyter

The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have
The Social Embeddedness of Media Use
Language: en
Pages: 128
Authors: Henk Westerik
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009-05-05 - Publisher: Walter de Gruyter

Scholars in the field of communication research have extensively studied television viewing in general and watching television news in particular. The book looks at the subject from an integrative theoretical perspective. Based on Schutzean sociology and action theoretical approaches to media use, the author argues that immediate social influences and
The Palgrave Handbook of Media and Communication Research in Africa
Language: en
Pages: 497
Authors: Bruce Mutsvairo
Categories: Social Science
Type: BOOK - Published: 2018-03-22 - Publisher: Springer

This handbook attempts to fill the gap in empirical scholarship of media and communication research in Africa, from an Africanist perspective. The collection draws on expert knowledge of key media and communication scholars in Africa and the diaspora, offering a counter-narrative to existing Western and Eurocentric discourses of knowledge-production. As
Health Communication Theory
Language: en
Pages: 368
Authors: Teresa L. Thompson, Peter J. Schulz
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-02-10 - Publisher: John Wiley & Sons

Assembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike Health Communication Theory is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes
Engaging Organizational Communication Theory and Research
Language: en
Pages: 320
Authors: Steve May, Dennis K. Mumby
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004-10-05 - Publisher: SAGE Publications

Engaging Organizational Communication Theory and Research: Multiple Perspectives is a book unlike any in the field. Each chapter is written by a prominent scholar who presents a theoretical perspective and discusses how he or she "engages" with it, personally examining what it means to study organizations. Rejecting the traditional model